Shopify Plus · International fashion retail

From Magento to Shopify Plus for international fashion retail.

The project

Project context

The project involved an Italian premium apparel brand specialising in tailored shirts, menswear and womenswear collections, and personalised products sold across multiple international markets.

The store was running on Magento and had to be moved to Shopify Plus. The replatforming extended beyond the catalogue: it had to recreate the experience designed in Adobe XD, translate editorial content and SEO signals into Shopify’s model, and re-establish international and post-purchase operations.

We worked across the full Shopify Plus delivery: theme customisation, LLM-assisted CMS migration, redirects and custom hreflang logic, Markets and currency configuration, compliance and product extensions, and connections with shipping and returns platforms.

The ten workstreams are presented separately because they addressed different replatforming constraints. Together, they show the move from an established platform to a Shopify Plus ecosystem shaped around the client’s brand, markets, and operations.

Platform: Shopify Plus
Area: International fashion retail
Delivered solutions: 10
Delivery evidence: End-to-end migration from Magento covering storefront, CMS, SEO, markets, checkout, shipping, and returns.
Our role: Shopify Plus replatforming, custom theme delivery, CMS and SEO migration, international configuration, apps, and post-purchase integrations.
Authored by: Klajdi SharkaFounder & Technical Lead

Delivered solutions

Distinct solutions for concrete needs.

Each solution addresses a specific technical or operational constraint. Together, they show how we contribute through custom development, integrations, migrations, replatforming, or engineering capacity embedded in the team.

Shopify Plus storefront from Adobe XD designs

Engineering challenge

The migration had to preserve the brand identity and experience by translating the layouts and interactions approved in Adobe XD into Shopify Plus theme architecture.

Delivered solution

We customised the Shopify Plus theme, implementing pages, components, and responsive behaviour in line with the supplied UI/UX specifications. The design was adapted to the new platform’s product, collection, content, and navigation models.

Operational value

The new Shopify Plus experience reflected the approved visual system rather than relying on a standard theme, keeping the brand design aligned with the commerce structure.

Shopify Markets and currency configuration

Engineering challenge

The new store had to serve international markets with commercial configurations and currencies aligned with the countries managed by the brand.

Delivered solution

We configured the required Shopify Markets and currencies, aligning the store’s international structure with the commercial destinations defined for the project.

Operational value

Shopify Plus had the market and currency structure required to support the brand’s international shopping experience.

LLM-assisted Magento blog migration

Engineering challenge

The editorial content stored in Magento did not map directly to Shopify’s blog and article model. Its structure and content had to be transformed to work correctly in the new CMS.

Delivered solution

We migrated articles from Magento’s model into Shopify’s, adapting fields and structure to the CMS requirements. An AI and LLM workflow supported the generation and reorganisation of content required for the new Shopify entries.

Operational value

The editorial library could continue within Shopify’s CMS in a structure compatible with the new platform, avoiding an entirely manual reconstruction of the content.

URL migration and custom hreflang logic

Engineering challenge

Moving from Magento to Shopify changed both URL structure and international behaviour. Without a dedicated migration, legacy addresses and Shopify’s automatic hreflang output could create errors, inconsistent signals, or a loss of SEO continuity.

Delivered solution

We translated Magento URL rewrite rules into Shopify-compatible redirects. For the multilingual and multi-market structure, we disabled Shopify’s default hreflang generation and implemented custom logic aligned with the actual relationships between markets and languages.

Operational value

Legacy URLs had controlled destinations in the new platform, while search engines received international signals based on the store’s actual architecture.

Webhook-based fiscal order reporting

Engineering challenge

Paid or fulfilled orders had to be transmitted to the platform responsible for communicating with government systems while retaining visibility into failures.

Delivered solution

We developed a custom app that listened for paid and fulfilled order webhooks and sent the data to the fiscal platform. If a request failed, it logged the issue and allowed users to inspect the logs or retry the submission manually.

Operational value

Fiscal reporting became part of the Shopify order lifecycle while retaining an operational path to inspect and retry failed submissions.

Checkout extension with VIES validation

Engineering challenge

When a customer requested an invoice, checkout had to collect additional data and verify European VAT information before the order could be completed.

Delivered solution

We developed a checkout extension that displayed the required invoice fields and validated the data through VIES. If validation failed, checkout was blocked until the information was corrected.

Operational value

Invoice data collection and VAT verification took place directly in checkout before the order was created.

Product personalisation and gift wrapping

Engineering challenge

The new store had to preserve shirt personalisation and offer gift wrapping within the normal purchase journey.

Delivered solution

We customised the product page to accept initials or words and options for colour, regular or italic type, and personalisation position. Gift wrapping, initially created for these items, was later extended to other products.

Operational value

Made-to-order configuration became part of the Shopify product journey, and the gift option became reusable across the wider catalogue.

Custom shipping protection app

Engineering challenge

The merchant wanted to offer optional shipping protection calculated as a percentage of product value and selectable without moving the customer outside the normal purchase journey.

Delivered solution

We developed a custom app that exposed the calculation percentage in the admin area. A checkbox on the product page allowed the customer to enable protection, and the Cart API updated the cart with the selected option.

Operational value

The rule was controllable by the merchant, and shipping protection became a transparent choice in the Shopify Plus flow before checkout.

Shopify Plus connection with Qapla’ for shipping

Engineering challenge

Orders from the new store had to enter the system used by the client to process shipments and coordinate post-purchase logistics.

Delivered solution

We configured and connected Shopify Plus with Qapla’, aligning the order flow with the platform responsible for shipment management.

Operational value

The shipping process was re-established in the new ecosystem, keeping Shopify orders connected with the logistics tooling used by the operations team.

REVER configuration for returns and refunds

Engineering challenge

The move to Shopify Plus had to include a dedicated process for return requests and refunds so post-purchase operations were not disconnected from the new store.

Delivered solution

We configured the connection between Shopify Plus and REVER and aligned the operational flow required to manage returns and refunds.

Operational value

The new store had a post-purchase pathway connected to a specialised platform for managing returns and refunds.

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Project context

Distinct solutions for concrete needs.

Engineering challenge

Delivered solution

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