Custom platform · Salesforce · Advertising operations

Centralising advertising management in a Salesforce-integrated platform.

The project

Project context

The client managed advertising campaigns and the related operational work through processes that required a dedicated software environment and a centralised view of information.

Salesforce was already part of the business environment. A separate application would have created manual handoffs, duplicated data, and disconnected workflows between campaign management and commercial operations.

We developed a purpose-built platform that brings advertising campaign management and operations together, connecting it with Salesforce to keep data and processes aligned across both environments.

Platform: Custom platform · Salesforce
Area: Advertising operations
Delivered solutions: 01
Our role: Custom platform development and Salesforce integration to coordinate workflows, campaign data, and operational activities.
Authored by: Klajdi SharkaFounder & Technical Lead

Delivered solutions

Distinct solutions for concrete needs.

Each solution addresses a specific technical or operational constraint. Together, they show how we contribute through custom development, integrations, migrations, replatforming, or engineering capacity embedded in the team.

Custom operations platform integrated with Salesforce

Engineering challenge

The client needed a consistent way to manage advertising campaigns and operations without leaving information and activities distributed across tools and manual handoffs.

Delivered solution

We built an application around the advertising workflows and integrated it with Salesforce. The solution centralises relevant information and connects operational work with the business data needed to move each process forward.

Operational value

Advertising activities can be managed through one coordinated environment, with less duplication and clearer continuity between campaigns, operations, and Salesforce data.

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